This week’s post will be written by BBC Sport’s Paul Mears, who has spent the last few years researching how packaging and food have changed in the UK.
He is the author of ‘Wacky Packaging: How Food, Food, Packaging’ (Vintage Books, £9.99) and will be discussing this new research at this week’s TED Conference in Brighton.
To order a copy for yourself, click here.
What do you think?
Have you ever ordered a “wacky” package from a supermarket?
Or do you just want to find out what you are going to receive?
Leave your thoughts in the comments below.
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