The US Postal Service (USPS) has begun using the trademark factory package as its main packaging brand.
The new company, which is based in Kansas City, Missouri, will sell packages for national delivery.
It’s the first major US company to use the trademark, which will be used by a number of companies including Amazon, Walmart, Staples, Target and Target Express.
The new packaging company will have the same slogan as the existing USPS brand, with the company’s logo in the centre of a large circle, along with the US Postal Services (USps) name and logo.
The trademark is used by major companies, including Amazon (AMZN), Wal-Mart (WMT), Walmart (WMW), Target (TGT), Sears (SHLD), Staples (SLS), Best Buy (BBY) and Microsoft (MSFT).
The US Postal service has said the trademark will help it differentiate itself from its competitors.
Amazon, for example, has the ‘Prime’ logo on a red envelope.
In contrast, the new company will use a ‘national package’ symbol instead.
“National package represents the most popular way to deliver packages and we wanted to be sure that it would be unique to the USPS brand and a consistent element of our product range,” said US Postal President Mike Mullen in a statement.
USPS is also working on a new national packaging brand called ‘Bulk Mail’ which is expected to launch later this year.
Other big US companies using the brand include Walmart ( WMT ), Walmart ( MSFT ), Target ( TGT ), Sears ( SHLD ), Target Express (TET) and Staples (SLP).