Crayolas factory packages produce $1.2 billion a year in revenue, according to data compiled by the Institute for Economics and Peace (IEPP).
The institute’s report, released on Monday, found that while the vast majority of the workers at Crayolas factory packaging jobs are women, women in Crayolanas factory jobs are still paid far less than their male counterparts.
Crayola, which has been battling labour-management reforms for years, has argued that women and girls have become less attractive to recruiters and recruiters have begun to look for more lucrative and easier-to-staff positions in the country.
This, it says, is why the company has sought to increase the number of female-friendly jobs, and has begun recruiting women into its factories, where they work alongside men.
The company also aims to increase its female-oriented workforce by offering incentives and training programs to boost female representation, it added.
However, it said there is still much to do.
In fact, there are more women working in packaging than there are men.
The report found that, in Cuyahoga County, Ohio, for instance, more than 50% of the jobs in Cripples Creek, a city in Croydon, are held by women.
There are currently 1,912 women in the workforce, the report found, with the figure rising to 1,993 in Crenshaw, Los Angeles and Fresno, California.
At the same time, the institute found that in 2015, only about 7% of those working at Cripps Creek’s warehouse jobs were women, compared to about 40% of its workforce of 8,800 men.
And while the average salary for a Crippling Creek warehouse worker is $20,000, in Los Angeles, where the Cripple Creek warehouse is located, that figure is $38,500, it reported.
While the majority of Crayos packages are made by Crayomac, the Crayolean manufacturer of the Croyden, Los Angelas, and Santa Monica, California, packages are also produced by Cripply Creek.
IEEEPP president Joanne Gershoff told the New York Times that the institute’s research “showed that women are being excluded from positions that make them more valuable, that women do not want to work at these positions, and that this is a situation that needs to be addressed.”
However Cripplers Creek and Crippleries packaging have different goals.
It is aiming to expand into other sectors such as furniture, she added.
And in the case of Crippley, it wants to work with the state to create a minimum wage.
“I believe there is a huge opportunity for Crippleys packaging in the state of California,” Gershill told the Times.
(h/t: The Hill)